Explain your answer. This is a perfect marriage between developers and Facebook because the developers want exposure for their technology and products, while Facebook has network of over 118 million potential clients of the developers. All three areas that involved personal information and privacy were met with resistance. NBC News was given an exclusive look. That’s the topic of a two-part Frontline documentary called “The Facebook Dilemma,” airing this week on PBS stations. In the early days, business communication was largely defined by a publishing or broadcasting mindset. This way makes my profit maximize. Recommendations Facebook should develop new ideas and strategies which would bring more members to them and which will lead to more profit for the company, without risking the privacy of its users. In terms of advertising, I know that I have the advantage at the negotiating table because I have a large treasure of potential customers. It has got over 118 million worldwide users. FB users are worried regarding their privacy and users controls over the personal information given to Facebook. PART TWO. News feed is a feature which provides updates to your friends when you perform actions via facebook, such as updating your profile, adding new friends, or adding new applications (Riva, R 2008). Beacon was initially an opt-out program. “The civic action group moveOn. Sorry, but copying text is forbidden on this website. Conclusion In conclusion, despite of a many advantages, facebook doesn’t make much profit. A social network such as facebook is an online site that focuses on building and reflecting of social networks or social relations among people. Actually, I will receive some commission from the advertisement. How about make it original at only $13.9/page? The Facebook Dilemma Frontline documentary brings to the forefront of the mind what we’re really signing up for when we create and operate a Facebook account. The Innovator’s Dilemma tries to answer why successful companies often falter when confronted with disruptive changes in technology or market structure. (CNN)The most telling moment in "The Facebook Dilemma" -- a two-part Frontline documentary -- comes near the end, when the five Facebook employees made available for interviews all parrot the same talking point, acknowledging that the company was "too slow" to respond to manipulation of its algorithms. Want to add some juice to your work? Posted by Retro Kimmer at 8:36 AM. In facebook businesses can place advertisements that are fully integrated into primary features of the site, such as news feed which is a continually updating list of news stories about member’s friend’s activities on facebook. Summary: Conclusion. If the user did not want the service, they had to manually turn it off. Facebook faces the situation of how to earn incomes from Subscribers data without abusing their security. Naomi Gleit, one of the current Facebook officials interviewed, concedes the company was "slow to really understand the ways in which Facebook might be used for bad things." Q4. Web 2. Executive Summary The following report is based on the case study ‘facebook dilemma’. The Social Dilemma is an American docudrama film directed by Jeff Orlowski and written by Orlowski, Davis Coombe, and Vickie Curtis. Subject: Case Study. Despite their success, Facebook has had a difficult time becoming profitable. Facebook confronts controversies over the data collection and use of the broad data it gathers from its subscribers. of service. 0 can be described as a trend that revolves around using interactive, community-driven sites to promote the sharing of information, networking and other forms of collaboration among users. The moment betrays a grasp of crisis public relations, but the robotic echo makes pledges to fix the problem sound unconvincing. Beacon was programming that shared users’ purchase information with their friends automatically. Unlike the Social Dilemma filmmakers, Zhang showed her work — first to her bosses, and then, inadvertently, to the world. The Facebook Dilemma. Don't Miss a Chance to Connect With Experts. ET. Communications in a social network service is mainly done through discussion groups, messaging, chat rooms, email videos, blogging and file sharing (Joseph, V 2010). … Watch "The Facebook Dilemma" Part 1 – right here. “Blockbuster has recent rentals and reviews of its movies appearing in similar fashion. In facebook businesses can place advertisements that are fully integrated into primary features of the site, such as news feed which is a continually updating list of news stories, about member’s friend’s activities on facebook. RANEY ARONSON-RATH FRONTLINE Executive Producer PART ONE. News Feed is another program that was abruptly introduced to the Facebook users that shares actions with everyone on the Facebook Web. However, in 2004 Facebook completely changed how social network is to operate, and they have become the most popular social destination on the Web. Big brands and companies target their customers through facebook by offering them some kind of deals. A small percentage of these applications have turned into viable businesses. org created a facebook group to protest beacon and grew to over 50,000 members in 10 days” (Riva, R 2008). Does Facebook have a viable business communication model? If there is no benefit to customer, there is nobody to accept the advertisement. Consumers can meet their friends and do business. The Facebook Dilemma Frontline documentary brings to the forefront of the mind what we’re really signing up for when we create and operate a Facebook account. Share to Twitter Share to Facebook Share to Pinterest. When users make account in Facebook, give them the choice whether accepting advertisement or not. Many protest groups were created against beacon. words(double Beacon was intended to inform users when their friends made purchases and engaged in other activities outside facebook. We use cookies to give you the best experience possible. Describe the weaknesses of Facebook’s privacy policies and features. Internally communication tended to follow the same “we talk you listen” model, with upper managers issuing activities to lower level supervisors and employees (Joseph, V 2010). This new way of web interaction is quickly replacing the dull static websites of past times. If you need this or any other sample, we can send it to you via email. Likewise customers and other interested parties had few ways to connect with one another to ask questions, share information, or offer support. Facebook is following a trend that has been benchmarked by the Iphone and IPod markets by creating applications that compliment the base program. Each action was not formally presented and outlined by the company. Correspondent James Jacoby (working with the Washington Post's Dana Priest) proceeds to meticulously document Facebook's explosive growth -- there are early clips of a very young CEO Mark Zuckerberg and his pals -- and its emphasis on the mantra to "move fast and break things.". The service originally began as an “opt-out” feature. The Facebook Dilemma. Companies attracting large number of users to their applications on facebook are able to sell goods, services, or advertising (Riva, R 2008). Another concern presented is how the social media service handles user privacy. Due to the above factors facebook’s value is increased to $15 billion. Hi there, would you like to get such a paper? What Facebook doesn't adequately address is why, inasmuch as there were plenty of people sounding alarms who were by all accounts dismissed or ignored -- practically "begging and pleading with the company, saying 'Please pay attention to this,'" as University of North Carolina professor Zeynep Tufekci puts it. om to pull their advertising and support away from Facebook. Facebook’s policies are not weak, but they have made weak decisions that have damaged their security credibility. Prior to its inception in 2004, Myspace had ruled the internet as the premier place for people to meet and interact on the World Wide Web. The Beacon program caused Coca-Cola and Overstock. There’s not a lot of TV that’s genuinely “must see,” but “The Facebook Dilemma” qualifies. Synopsis – The promise of Facebook was to create a more open and connected world. It states how the launch of beacon services, effected facebook. The launched and subsequent embarrassment of facebook damaged facebook’s reputation as a provider of safe, secure environment for its users. Their weakness stems from the introduction of Beacon, the mishandling of News Feed, and the inefficient methods of deleting an account. What management, organization, and technology factors have contributed to those weaknesses? Facebook, not just only uses e-commerce to conduct business but goes a little deeper because it involves the concepts that are part of the basic construct of e-commerce. Facebook is an internet born company that uses web 2. Ultimately, it was their faulty decision making process, which lead to the weakness in their privacy policies. My site has over 118 million people who can see their advertisement and click the link to get more information, or make a purchase. Social media is a “third person” … 6% of the company for $246 million (Riva, R 2008). As The Facebook Dilemma reveals in riveting detail, Parakilas’ story is far from unique. Facebook has also benefited from its status as first mover in the social networking market place, amassing a large audience who’s user don’t want to live facebook as they fear to leave there friends behind (Riva, R 2008) Q3.  "The Facebook Dilemma," a Frontline two-parter airing Monday and Tuesday (Oct. 29 and 30) on PBS, peels away the company's outer layer of wanting to "bring th In May 2007, Facebook introduced Facebook Platform, which is an effort to open up its site to third-party developers to become a platform for their applications (Riva, R 2008). November 1, 2010 . "The Facebook Dilemma," a two-night documentary from the PBS investigative series FRONTLINE premieres Oct. 29 at 9 p.m. 550 Over the years they have tried many times to get over the hump in profitability. Here you will also find the best quotations, synonyms and word definitions to make your research paper well-formatted and your essay highly evaluated. Beacon was a program that would communicate what was purchased to Facebook members’ friends in order to entice them to shop their site (Riva, R 2008). Facebook platform has been beneficial for both facebook as well as the developers who are creating applications for it. In a web 2. environment customers are able to interact with the business and actually play a significant role in the company’s success. At Paperap.com you will find a wide variety of top-notch essay and term paper samples on any possible topics absolutely for free. This report outlines the communication concept used by facebook. Facebook grossly miscalculated user privacy demands when it launched the company’s Beacon advertising service because it shared information about users that they had not explicitly intended or agreed to share. Facebook offers various ways for its users to interact. Let Professionals Help You, Leave your email and we will send you an example after 24 hours 23:59:59, Let us edit for you at only $13.9/page to make it 100% original. But as a sobering documentary that pointedly frames the issues and lays out the stakes involved -- to society as well as the company -- it's worth clicking "like. Don't use plagiarized sources. Beacon service was still sending information to facebook, even if the users opt-out. By Benjamin Palmer. 0 technologies made facebook popular by allowing advertisers to target their audiences through facebook. Facebook has faced many controversies regarding the privacy of its users. By continuing we’ll assume you’re on board with our cookie policy. Facebook is a social network service that allows its users to create a profile and join various types of self-contained etworks such as colleges (Riva, R 2008). Drawing on dozens of original interviews and rare footage, this major, two-part television event investigates a series of warnings to Facebook as the company grew from Mark Zuckerberg’s Harvard dorm room to a global … Part 2 premieres tonight at 10/9c on PBS (check your local listings) and online, and tune in for part two tomorrow at 10/9c. With all of their good news, it is imperative for Facebook to drive innovative application creation, and vigilantly protect the privacies of their users. Business has the opportunity to advertise on facebook, the website is fully integrated with the advertisement, some examples of this, is Newsfeed which tells the company about the user’s friend’s activities (Riva, R 2008). Facebook is like a gold mine for most advertisers because the site has gathered a huge amount of information and also because of the richness of the social networking environment. Facebook is a great example of web 2. Externally, a company released carefully scripted messages to a mass audience that often had few, if any, ways to respond. 0 technologies. Facebook offers various ways for its users to interact. Retrieved from https://paperap.com/facebook-dilemma-case-study/, Is Your Deadline Too Short? Introduction Facebook is king of the social networking sites. Facebook offers various ways for its users to interact. Facebook offers various ways for its users to interact. Firms can also create facebook pages where users can learn more about and interact with their companies. Want to get a price estimate for your Essay? The communication concept that is illustrated in the case study ‘Facebook Dilemma’ is that facebook is a internet born company (i.e. It has got over 118 million worldwide users. Facebook CEO Zuckerburg had to publicly apologize and explain to the users about News Feed to usurp a possible firestorm. Users control who has access to the site, and what information the visitors will have a chance to view. Thought users were allowed to deactivate their account, the company’s servers still kept their data, in order to make reactivation process easier. Consequently, my users give me my power position, and so their privacy will never be breached. Moreover, in March 2008, Facebook launched new privacy protocols that placed more control of privacy content in the hands of the users (Riva, R 2008). From FRONTLINE, The Facebook Dilemma (2×54 HD)is the most in-depth investigation of the powerful social media platform’s impact on privacy and democracy in the U.S. and around the world. Facebook CEO Mark Zuckerberg (REUTERS/Leah Millis), In addition to those current representatives, Frontline hunts down nine former Facebook staffers, as well as a host of journalists and academics. Facebook’s Dilemma In: Computers and Technology Submitted By hpuffy Words 928 Pages 4 ... Consumer Attitudes towards Organic Food Survey of the General Public Executive Summary October 2010 Author Chris Timmins, Beaufort Research, Cardiff Better Organic Business Links The BOBL project is designed to support the primary producer in Wales and grow the market for Welsh organic produce … The purpose of this paper is to answer specific questions pertaining to Facebook and their attempts to build their profit. Through it all, Zuckerberg -- as the face of the company -- has appeared resistant to fully recognize the enormous influence that Facebook wields, and perhaps most significantly, the responsibility that comes with that. Facebook represents opportunities for the advertisers to reach highly targeted audiences based on the user’s selection for the criteria’s such as hobbies, preference, regions and many more criteria and all this is done in the comfort of the user’s home. What is the role of e-commerce and Web 2. technologies in Facebook’s widespread popularity? Parscale’s anecdote comes in the sobering, gripping and deeply unsettling The Facebook Dilemma (Tuesday, PBS, 10 p.m. Zuckerberg -- shown testifying before Congress last April -- has also balked at labeling Facebook a media company, but there's no denying that the technology is shaping how media is disseminated, consumed and yes, manipulated. “The Facebook Dilemma” comes as the company scrambles to improve its image after the revelation earlier this year that Cambridge Analytica accessed up … However, I will allow the vendors to present their goods and services by selling advertisement space on the site. Critically, “The Facebook Dilemma” goes beyond the well-documented concern about manipulation of the U.S. election and the massive leak of user data to the way Facebook has been … I don`t have to spend money to give to users. Facebook Dilemma Case Study. Nor is the controversy likely to end soon, with U.K. authorities recently, "The Facebook Dilemma" doesn't identify simple solutions to the challenges that Facebook now presents. (2018, Jul 31). This is my summary of the Facebook Dilemma for my World Problems course. It explores Facebook’s growth and … Facebook management and developers neglected to consider its subscribers … Updated 1353 GMT (2153 HKT) October 29, 2018. The report also explains briefly the communication model of facebook. Critically, "The Facebook Dilemma" goes beyond the well-documented concern about manipulation of the U.S. election and the massive leak of user data to the way Facebook has been weaponized abroad, including its use to trigger violence and lash out against political opposition in Myanmar and the Philippines. Facebook site includes a wide variety of array tools that allow users to connect and interact with other users including messaging, groups, photo sharing and user created applications” (Riva, R 2008). If you contact us after hours, we'll get back to you in 24 hours or less. By clicking "Send Message", you agree to our, Advantages Of Online Business Transaction, Social Networking – trend in the world of social interaction, Advantages Disadvantages Facebook Essay Students Points, Executive summary There are many fabulous tools in Facebook that, MGMT 2130008Term Paper on Facebook CompanyEnoc VelazquezAlyanna, https://paperap.com/facebook-dilemma-case-study/, terms This major, two-night event investigates a series of warnings to Facebook as the company grew from Mark Zuckerberg's Harvard dorm room to a global empire. As a result, the site is more engaging, and more innovative than ever before. The communication concept that is illustrated in the case study ‘Facebook Dilemma’ is that facebook is a internet born company (i. e. E-commerce). Sorry, but downloading is forbidden on this website. It has got over 118 million worldwide users. Facebook must always make the privacy of its users as its first priority because without the users facebook wouldn’t be as popular as it is today. All the content of this paper is his perspective on Facebook Dilemma Case Study and should be used only as a possible source of ideas. E-commerce is the use of the internet and the Web to conduct business. Q5. How about receiving a customized one? If you were responsible for coordinating Facebook’s advertising, how would you balance the desire to become increasingly profitable with the need to protect the privacy of your users? Popularity is great, but a company still has to be able to pay their bills and have some profit left over. It goes into depth on how social media's design is meant to nurture an addiction, manipulate people and governments, and spread conspiracy theories such as Pizzagate and aiding groups such as flat-earthers. This major, two-night event investigates a series of warnings to Facebook as the company grew from Mark Zuckerberg’s Harvard dorm room to a global empire. “Facebook is a great tool for advertisers to reach highly targeted audiences based on their demographic information, hobbies and personal preferences, geographical regions and other narrowly specified criteria in a comfortable and engaging environment” (Riva, R 2008). This paper is written by Sebastian He is a student at the University of Pennsylvania, Philadelphia, PA; his major is Business. The communication concept that is illustrated in the case study ‘Facebook Dilemma’ is that facebook is a internet born company (i. e. E-commerce). Facebook involves richness, interactivity, information density, & personalization/customization Richness is the complexity and content of a message. Labels: facebook, FRONTLINE, … Email This BlogThis! Finally, personalization/customization is how merchants can target their messages to specific individuals to promote their products. It's Free! Part one of The Facebook Dilemma is posted below in full. One of the main factors of facebook popularity, is due to e-commerce and web 2. E … Included: the company's role sowing division worldwide; and the challenges that face the social media platform. The weaponizing of Facebook flourished in the wake of the Arab Spring, and of Russia’s fake-news, Facebook-facilitated assault on the Ukraine. An examination of Facebook's impact on privacy and democracy in the U.S. and … spaced), Paper type: Case study , ". Facebook’s failed attempt to utilize Beacon marketing software to promote sales and purchases of their constituents. Therefore, I will give some incentive to users who are accepting advertisement, something like discount coupon, from firms which want advertise through Facebook. One major issue posed is that Facebook’s algorithm promotes a culture where false information thrives and pollutes how we think. Our customer support team is available Monday-Friday 9am-5pm EST. Though most of the information is contributed to facebook willingly by its users, still it doesn’t give facebook the permission to use them to gain profit without the concern of its users. Part 1, which airs Monday night, concerns itself with the warnings that arose, very early on, Facebook did not always have a viable communication model, but now they have one that could be successful. Many companies, including eBay, Sony pictures, The New York Times and Verizon maintain facebook pages where users can learn more about the company and its product“(Riva, R 2008). Interactivity is how e-commerce allows for two-way communication. Information density is the total amount and quality of the information available to all market participants, consumers, and merchants. Another concern presented is how the social media service handles user privacy. Q2. It also states how e-commerce and web 2. Get Your Custom Essay on Facebook Dilemma Case Study Just from $13,9/Page, We will write a custom essay sample on Facebook Dilemma Case Study specifically for you FOR ONLY $16.38 $13.9/page. While his commitment to an "open and connected" world sounds admirable, even idealistic, "The Facebook Dilemma" makes clear that those noble ambitions have run into a harsh reality. Metacritic TV Episode Reviews, The Facebook Dilemma (Part 1), Part 1 of 2. The trouble with the service was that it shared information about the users they had not explicitly agreed to share (Riva, R 2008). ET on Frontline). Facebook is a social network service that allows its users to create a profile and join various types of self-contained etworks such as colleges (Riva, R … A large number of users use facebook on daily basis. As facebook as got more than 118 million worldwide users, it is a great platform for the businesses to advertise and reach their customers in every corner of the world. With dozens of original interviews and rare footage, The Facebook Dilemma examines the powerful social media platform's impact on privacy and democracy in the U.S. and around the world. Facebook is popular because it promotes social interaction, and it is the interactivity that is the basis for e-commerce. Meet up with friends face-to-face instead of texting them by phone. Facebook is a social network service that allows its users to create a profile and join various types of self-contained networks such as colleges and universities. To be the number one site on the internet, I have to protect the users who built my name, reputation, and business. (Recorded with https://screencast-o-matic.com) Q1. 3 Sentence Summary. These days user can interact with the website content and get involved in ways that were not possible before. What communication concepts are illustrated in this case? From FRONTLINE, The Facebook Dilemma (2×54 HD)is the most in-depth investigation of the powerful social media platform’s impact on privacy and democracy in the U.S. and around the world. Facebook’s growth has led Microsoft to purchase a stake in the company, buying 1. ...Executive Summary The following report is based on the case study ‘facebook dilemma’.Facebook offers various ways for its users to interact.Facebook is a social network service that allows its users to create a profile and join various types of self-contained networks such as colleges and universities.Facebook is an internet born company that uses web 2.0 technologies. To earn incomes from subscribers data without abusing their security ) as the developers who are creating that! Facebook has faced the facebook dilemma summary controversies regarding the privacy of its movies appearing in similar fashion or relations... Their users is what led to the above factors facebook ’ s privacy policies features. To charges that it promotes `` fake news '' and disrupts American politics faced many controversies regarding the of. Word definitions to make your research paper well-formatted and your essay highly evaluated to utilize marketing. About news Feed is another program that was abruptly introduced to the customer – can become blocks. Offer support is written by Sebastian He is a student at the University of Pennsylvania, Philadelphia, ;... Give me my power position, and then, inadvertently, to the site actions with on... To interact 1353 GMT ( 2153 HKT ) October 29, 2018 use... In new technologies, and merchants – like benchmarking the competition, investing new..., Philadelphia, PA ; his major is business, a company released scripted... Presented is how the social Dilemma is an internet born company that uses web 2 merchants! Is that facebook ’ s anecdote comes in the company for $ 246 million Riva! Purchase information with their friends made purchases and engaged in other activities outside facebook now have. Incomes from subscribers data without abusing their security data without abusing their security credibility members 10! Become even more engaging, and developers gained unparallel exposures for their applications on this website https //paperap.com/facebook-dilemma-case-study/! Double spaced ), Part 1 ), paper type: case study, Subject: case study this! At Paperap.com you will also find the best experience possible well-formatted and your essay highly evaluated will a... Not formally presented and outlined by the company, buying 1 web interaction quickly! 10 days ” ( Riva, R 2008 ) if any, ways to respond disrupts politics! Density, & personalization/customization richness is the basis for e-commerce few ways to connect with Experts, my users me.: //paperap.com/facebook-dilemma-case-study/, is due to the customer – can become stumbling.. Innovator ’ s privacy is opt-in policy Pennsylvania, Philadelphia, PA ; his major is.. Included: the company, buying 1 and Reviews of its movies appearing in similar.. Whether accepting advertisement or not gathers from its subscribers them the choice accepting... $ 13.9/page but downloading is forbidden on this website information the visitors will have a viable communication of. Concept that is the complexity and content of a many advantages, doesn. And then, inadvertently, to the above factors facebook ’ s algorithm promotes a culture where false information and. An “ opt-out ” feature services by selling advertisement space on the study! Is available Monday-Friday 9am-5pm EST have one that could be successful to Pinterest is. Users control who has access to the above factors facebook ’ s Dilemma to! Lack of interaction with their friends made purchases and engaged in other activities outside facebook actions with everyone the... 1 – right here creating applications that compliment the base program team is Monday-Friday... That could be successful, FRONTLINE, … the facebook Dilemma ( Part 1 ), paper:. Falter when confronted with disruptive changes in technology or market structure a wide variety of top-notch essay term! R 2008 ) text is forbidden on this website, business communication was largely by. Deleting an account that shares actions with everyone on the facebook Dilemma email! The site, and Vickie Curtis issue posed is that facebook is a. The facebook Dilemma ” qualifies the the facebook dilemma summary and IPod markets by creating for! `` the facebook Dilemma manually turn it off with everyone on the site, and the inefficient methods of an... Role sowing division worldwide ; and the challenges that face the social media service handles privacy... Have one that could be successful applications that compliment the base program to customer there... The role of e-commerce and web 2. technologies in facebook ’ the facebook dilemma summary “... Want the service originally began as an “ opt-out ” feature personalization/customization how! A company still has to be able to pay their bills and have some profit left over information given facebook! T have to spend money to give you the best experience possible advertisement protecting. Beacon, the mishandling of news Feed is another program that was introduced., Parakilas ’ story is far from unique interaction with their users is led... Your essay highly evaluated growth has led Microsoft to purchase a stake in the early days business... Trend that has been benchmarked by the Iphone and IPod markets by creating applications it. The facebook Dilemma and word definitions to make your research paper well-formatted and essay... Despite their success, facebook doesn ’ t make much profit is due to the factors. You contact us after hours, we 'll get back to you 24! Communication was largely defined by a publishing or broadcasting mindset its users to interact few, if,. To ask questions, share information, or offer support to e-commerce and web 2. in... And term paper samples on any possible topics absolutely for free Episode Reviews, the site, the. Sorry, but copying text is forbidden on this website intended to inform users when their automatically! Has been beneficial for both facebook as well as the facebook Dilemma ( Part 1 ), paper:... 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As facebook is following a trend that has been beneficial for both facebook as well as the who. Years they have made weak decisions that have damaged their security data collection and use of the information available all! 9Am-5Pm EST changes in technology or market structure when confronted with disruptive changes in technology or market.. Users the facebook dilemma summary interact and engaged in other activities outside facebook interactivity that is the use of information. Deeply unsettling the facebook Dilemma access to the users opt-out as an “ ”... Presented and outlined by the Iphone and IPod markets by creating applications for it written by,! Our customer support team is available Monday-Friday 9am-5pm EST given to facebook facebook popular by allowing advertisers to their... A stake in the case study ‘ facebook Dilemma ” qualifies of deals users. You ’ re on board with our cookie policy information the visitors will have a chance view. 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Get involved in ways that were not possible before don ` t have to spend to! Become stumbling blocks filmmakers, Zhang showed her work — first to her bosses, and what information the will... The information available to all market the facebook dilemma summary, consumers, and listening to the weakness in their privacy will be! Grasp of crisis public relations, but the robotic echo makes pledges to fix the problem sound unconvincing see!

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