The former can misinterpret pragmatic, direct, and rapid communication as impatient or aggressive, while the latter can regard a wordy and indirect style of communication as dishonest or misleading. Your email address will not be published. This requires that more value be placed on logic, facts and directness of the message, Summarising the key takeaways from the meeting and nailing things down in writing are expected to avoid confusion and set clear expectations, Individuals who value low context communication find high context communicator as lazy, undisciplined, secretive, lacking transparency, unable to communicate effectively or those who waste a lot of time in trying to build relationships as opposed to getting the work done, Low-context cultures do the opposite; direct verbal communication is needed to properly understand a message being communicated and relies heavily on explicit verbal skills. What determines your approach to communication? Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Purpose – The aim of this paper is to examine how the cultural context and other institutional factors may influence the amount of direct communication with employees in nine European countries. A high context culture is one where most of the communication is done indirectly and more dependence is on non-verbal communication and gestures. Highly person-oriented cultures find socializing very important, because … So yes, cultural context and communication can be intimately related. Such instances will influence whether something is considered right or wrong by the people involved. At a mass communication level, content like corporate presentations, publications, and profiles differ significantly based on cultural context. The reasons for wars between two countries, business revelry are may be due to cultural barriers between communications. In most cases, it’s the result of an intercultural misunderstanding — cultural context was not taken into consideration or was only touched upon superficially. It’s therefore crucial that you are aware of the level of context your counterpart identifies with, acknowledge the value of their communication style, and even adjust your own accordingly. you solved so many myths and confusion in my mind. Instead, metaphors and emotions have been subtly incorporated to establish a more direct form of contact — perhaps via a phone call or an in-person meeting. And when mistakes get made, excusing them for ignorance isn’t a very good look. Communication Across Cultures : An Essential Skill For Multinational Business Leaders 1167 Words | 5 Pages. German automotive giant Mercedes, who entered the Chinese market under the brand name Bensi — Mandarin for “Rush to die.” Baby-food manufacturer Gerber, who entered the African market with its infamous baby on the label not, was unaware that because of the low literacy rate, Ethiopia puts pictures of the food inside on the labels instead of writing it out. Intercultural competence and the ability of adapting your communication style is becoming a valuable asset for any global leader and marketeer. High context culture requires reading between the lines . And while geography certainly affects how Wonderful! In other words, verbal message is indirect often talking around the point and requires shared cultural context to carry meaning, Focus on long term relationships to derive meaning which makes explicitness unnecessary, During meetings, do not summarise the key takeaways or follow it up with written communication with the implicit assumption that everyone got their part right, Individuals who value high context communication find low context style of communication as extremely detailed, distrustful and a waste of time due to repetition of message. We all understood! It all seems straightforward, however, companies often fail within the first few months after market entry, despite applying an approach that has been validated in the market of their origin. In fact, 85% of internationalisation efforts fail. Variations in cultural context can both make for more interesting conversations, as well as cause barriers to communication. Because low-context communication concerns more direct messages, the meaning of these messages is more dependent on the words being spoken rather than on the interpretation of more subtle or unspoken cues –. But culture is more a human phenomenon than a geographic one. Yet, when applied to a more complex level, like corporate-to-public communication, the awareness of different contexts gets lost. Your email address will not be published. Far from it. Every aspect of global communication is influenced by cultural differences. The Receiver. In high-context communication, a message cannot be understood without a great deal of background information. The further apart two cultures are on the spectrum, the harder it will be for them to communicate effectively. Hall identifies and describes how low-context and high-context cultures need to be approached differently for any form of communication. their communication style and 9% of the respondents said that cultural context does not matter in communication. In the first case it’s unlikely you’ll be heard and in the second case, you’ll certainly catch some angry looks before being escorted out. To … Intrapersonal Communication. Low-context cultures are found mainly in North America and Western Europe, whereas most Asian, South American, and Middle Eastern countries are considered high-context cultures. Learn more, Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. In conclusion, as shown by several examples, culture plays a fundamental role in communication. Especially in context of cross-cultural communication, it is important to avoid all types of cultural barriers. understanding of cultural context (high, low, and everything in between) positions employees and managers to have effective internal and external communications with a … The person to whom a message is directed is called the receiver or the interpreter. That doesn’t mean that less effort has been put into the material. Incorporating cultural context to risk communication can be very difficult. Thus majority of the respondents have experienced the influence of cultural context in their communication. Awareness is a global communications agency headquartered in Singapore is important to all. Makes it easy for the recipient to make a decision based solely on the material in Singapore fact 85. ), 2015 cultural understanding my mind is influenced by cultural differences leads to term... 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