", "Yatango Shopping online website goes white leaving customers thousands of dollars out of pocket", "Xiaomi Redmi Note to be unveiled on March 19th! [47] The company explained the choice as to take advantage of Wistron's skill as a supplier of Sony. [34] It resembles Samsung's TouchWiz and Apple's iOS. On 26 May 2018, Xiaomi opened its first Italian Mi Store in the Il Centro Mall in Arese, Milan. [91], On 3 May 2018, Xiaomi announced its partnership with 3 (telecommunications) to sell smartphones in the United Kingdom, Ireland, Austria, Denmark, and Sweden[92], In May 2018, Xiaomi began selling some of their smart home products in the United States through Amazon. visión Xiaomi se centra en ser la más usada ,superando constantemente la expectativas del usuario a través de las innovaciones de software con productos de calidad y de bajos precios Misión Crear la primera marca de consumo chino que sea atractiva en el resto del mundo. In those flash sales Xiaomi claimed that the number of smartphones sold was 10,000 units each for the first two sales, and 8,000 units for the third one. The company has broken into 82 overseas markets, in which Xiaomi has become the top five player in 25 of them. [45], On 5 September 2013, Xiaomi CEO Lei Jun announced plans to launch an Android-based 47-inch 3D-capable Smart TV,[46] which will be assembled by Sony TV manufacturer Wistron Corporation of Taiwan. Thank you for your understanding and support. [50], In 2013 Xiaomi sold 18.7 million smartphones. Coordinates: .mw-parser-output .geo-default,.mw-parser-output .geo-dms,.mw-parser-output .geo-dec{display:inline}.mw-parser-output .geo-nondefault,.mw-parser-output .geo-multi-punct{display:none}.mw-parser-output .longitude,.mw-parser-output .latitude{white-space:nowrap}39°55′32″N 116°26′30″E / 39.9255°N 116.4416°E / 39.9255; 116.4416, Xiaomi Corporation (/ˈʃaʊmiː/;[2] Chinese: 小米 ) is a Chinese multinational electronics company founded in April 2010 and headquartered in Beijing. Xiaomi - Funding & Investors . In contrast, traditional OEMs incur large upfront productions costs, which must be recouped by selling prices, in order to ship phones, some of which may not sell, out to retailers all around the world. 1.Brighten … Observers suggest that part of Xiaomi's rapid success rests on its ability to differentiate itself within the Android universe. [97], In February 2020, Xiaomi launched the Mi 10 5G and Mi 10 Pro 5G. Our mission is to relentlessly build amazing products with honest prices to … In 2018 it was selling tablets, laptops, and smart-home devices. In May 2017, Xiaomi opened two Mi Home stores; one in Bangalore (India) and one in Bangladesh. "[58] At the time this left only one online vendor selling Xiaomi mobile phones into Australia, namely Yatango (formerly MobiCity), which was based in Hong Kong[58] — although this business closed in late 2015. [135], In April 2019, researchers at Check Point found a security breach in Xiaomi phone apps. On 19 January, KPN, a Dutch landline and mobile telecommunications company, sued Xiaomi wanting financial compensation because of a patent infringement. One day, I pointed out to their R&D boss, some inadequacies. You're on our email list for special offers. [24] Xiaomi's new "Rifle" processor[25] has given weight to several sources linking the latter meaning to the Communist Party of China's "millet and rifle" (小米加步枪) revolutionary idiom[26][27] during the Second Sino-Japanese War.[28][29][30][31]. The K40 trio shares the AMOLED display that boasts 120Hz refresh rate and 360Hz touch sampling rate (one of the highest we've seen yet)", "Xiaomi Enters Electric Vehicles Space, Pledges $10 Billion Investment", "How can Xiaomi sell its phones so cheaply? Xiaomi Technology’s product quality score is a 4.1 out of 5 as rated by its users and customers. The next four lines spell out how the brand will serve the various customer segments through its technological resources. That is where the mission and value of every business exist. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 324.8 million smart devices connected to its platform, excluding smartphones and laptops. Restrictions on It", https://en.wikipedia.org/w/index.php?title=Xiaomi&oldid=1018820139, Companies listed on the Hong Kong Stock Exchange, Electronics companies established in 2010, Manufacturing companies established in 2010, Multinational companies headquartered in China, Telecommunication equipment companies of China, Pages with non-numeric formatnum arguments, Articles that may contain original research from April 2020, All articles that may contain original research, Articles lacking reliable references from April 2020, Articles with multiple maintenance issues, All Wikipedia articles written in American English, Articles containing Chinese-language text, Pages using infobox company using trading name, Wikipedia articles that are excessively detailed from January 2021, All articles that are excessively detailed, Wikipedia articles with style issues from January 2021, Articles needing cleanup from December 2019, Cleanup tagged articles with a reason field from December 2019, Wikipedia pages needing cleanup from December 2019, Wikipedia articles needing factual verification from August 2018, Articles with unsourced statements from October 2020, Wikipedia articles with WORLDCATID identifiers, Creative Commons Attribution-ShareAlike License, This page was last edited on 20 April 2021, at 01:54. [176] The injunction was applicable until 5 February 2015, the date on which the High Court was scheduled to summon both parties for a formal hearing of the case. [58] An industry commentator described the action by Xiaomi to get the Australian website closed down as unprecedented, saying, "I’ve never come across this [before]. Many of our employees were initially fans of Mi products, before they decided to join us. [149] Given the above, he was categorized as a "counterfeit Jobs. [156] Xiaomi in 2013 said that it would release the kernel code. Show: Sort By: Product Compare (0) Xiaomi Mijia Doctor Dr Bei Sonic Electric Toothbrush BET-C01 IPX7. By Chris … On 23 April 2015, Xiaomi CEO Lei Jun and VP Hugo Barra came together to announce a new smartphone named Xiaomi Mi 4i in India, the first phone to be launched in India before any other country. Donovan: Currently, Xiaomi’s internet services are most advanced in China. ", "XiaoMi Purchased Mi.com Domain For A Record $3.6 Million, New URL For Global Users", "China's Xiaomi says to invest $1 billion in TV content building", "Team Profile - All-Stars Investment Limited", "The 'Apple Of China' Raises Over $1 Billion, Valuation Skyrockets To More Than $45 Billion", "China's Xiaomi Raises Over $1 Billion in Investment Round", "Xiaomi Confirms It Sold 61M Phones In 2014, Has Plans To Expand To More Countries", "Xiaomi Expands Its Online Retail Channels In India And Inks First Offline Sales Deals", "Ratan Tata acquires stake in Chinese handset maker Xiaomi", "Xiaomi Launches Its First Smartphone Outside Asia", "Xiaomi launches Mi 5 at Mobile World Congress 2016", "Xiaomi's biggest phone yet is the giant MiMax", "Xiaomi abandona lojas virtuais e some da internet brasileira", "Xiaomi unveils three ambassadors of Redmi series in China", "China's Xiaomi smartphones launched in Bangladesh", "Chinese device giant Xiaomi makes European channel debut with ABC Data", "Xiaomi Redmi Note 4 Price in India, Specifications, Comparison (30th January 2021)", "Official: Xiaomi is Launching in Pakistan on Feb 20th", "Xiaomi puts the focus on India with plans to open 100 retail stores", "MIUI 9 China Developer ROM 7.8.10 Changelog Preview: A Lightening Fast System - MIUI General - Xiaomi MIUI Official Forum", "Xiaomi opens Mi Store in Faisalabad, Pakistan", "Xiaomi's Mi A1 is a flagship Android One phone for India", "Xiaomi in Europa? Mostrando [131][132] On 7 August 2018, Xiaomi announced on its blog[133] that Holitech Technology Co. Ltd., Xiaomi's top supplier, would invest up to $200 million over the next three years to set up a major new plant in India. [48], In September 2013, Xiaomi announced its Mi 3 phone. Mi Electric Scooter Pro 2 Mercedes-AMG Petronas F1 Team Edition. No lengthy processes. Xiaomi has 18,170 employees worldwide. Xiaomi starts by building its brand and selling high quality hardware, setting up sales channels, and once there are enough users, we develop customized internet services for that market. [108] It also profits by selling phone-related peripheral devices, smart home products, apps, online videos and themes. [99][100], In October 2020, Xiaomi surpassed Apple as the third largest smartphone maker in the world by shipment volume, shipping 46.2 million handsets in Q3 2020.[101][102]. To see which smartphone was released per year, List of Xiaomi Smartphones. [41] He was employed as vice president of Xiaomi to expand the company outside of mainland China, making Xiaomi the first company selling smartphones to poach a senior staffer from Google's Android team. Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Display: List / Grid. Xiaomi calls this process "design as you build. Here's the Chinese company that just stole one of Android's biggest stars", "Xiaomi's Hugo Barra: iPhone 6 and iOS 8 design have been inspired by HTC and Android", "The Xiaomi model is taking over the world", "Xiaomi's Hugo Barra talks business models and smartphone success", "Hugo Barra Describes How Xiaomi Pushes Out Weekly Builds, Turning User Feedback Into Shipped Product In A Matter Of Days", "The Loyalty of Xiaomi Fans Rivals Apple 'Fanboys', Google 'Fandroids, "China Un-Bans Facebook, Twitter in Shanghai | Tech Blog", "Xiaomi Poco F1 With Snapdragon 845 Launched, Price Starts at Rs. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.Xiaomi ranked 3rd globally in terms of smartphone shipments in the fourth quarter of 2020. "[111] However, financial data available at the time indicated that this is either wishful thinking or plans for the far future: 94% of the company's revenue came from mobile phone sales, an even higher proportion than Apple. [177] Following that, Xiaomi held various sales on Flipkart, including one on 30 December 2014. [154], Xiaomi was unfavorably covered for its non-compliance with the terms of the GNU GPL. [36], In August 2013, the company announced that it was hiring Hugo Barra from Google, where he served as vice president of product management for the Android platform. Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.With an equal emphasis on innovation and quality, Xiaomi continuously pursues high-quality user experience and operational efficiency. On 19 April 2017, Xiaomi launched the Mi 6, its flagship phone at the time. 2.2. In the next part, Huawei spells out how it intends to achieve its mission. [10][11][12][13] Monthly active users (MAUs) of MIUI increased to 291.6 million in September 2019.[14]. [43][44] On 22 May 2018, Xiaomi opened its first French Mi store in Paris.[90]. We envision cars existing sustainably with the earth and society, and we will continue to tackle challenges with creative ideas. ", "UPDATE 1-China's Xiaomi to get $4 bln valuation after funding-source", "Xiaomi the money! Xiaomi operates on a vertically-integrated model that enables the company to sell hardware at cost or below in order to attract users and earn money by selling content. An alternate version of the phone is also available with MIUI and is known as MI 5X. In the event keynote, Xiaomi stated they started working with Google for the Mi A1 Android One smartphone almost six months ago. We are incredibly flat, open, and innovative. It is the first of several planned for the region.[79]. [4], Xiaomi released its first smartphone in August 2011 and rapidly gained market share in China to become the country's largest smartphone company in 2014. I'll give you an update every week and you may even see your wishes come true within a week. [167] However after a followup by the report's originator, Gabriel Cirlig, Xiaomi added an option to completely stop the information leak when using their browser in incognito mode. Xiaomi produces many products. Friendly competitions let the Mi team show off their athletic prowess in bask- etball, swimming, badminton and more. Xiaomi makes and invests in smartphones, mobile apps, laptops, home appliances, bags, shoes, consumer electronics, and many other products. [124][need quotation to verify] The company has increased its range of products; its smartphones include: Mi Series, Mi Note Series (got a new update after 3 years, with the Mi Note 10 Pro), Mi Max Series, Mi Mix Series, Redmi and POCO Series. [122] The first POCO phone was released in 2018 in India on Xiaomi's website. It also did away with traditional advertising and relies on social networking services and word-of-mouth to publicize its products. Therefore, features can turn from a mere concept to shipping products within a week. "[116], Xiaomi's mascot, Mitu, is a white rabbit wearing an Ushanka (known locally as a "Lei Feng hat" in China) with a red star and a red scarf around its neck.[117][118]. [21] In 2011 its CEO Lei Jun suggested there are more meanings than just the "millet and rice". [169][170][171] The regulatory issues were overcome in January 2013. But in less than 3 years, the company became the #1 smartphone brand in China. As well as mobile phones, Xiaomi has started selling wearables, mobile accessories, and appliances such as television and speakers. Its Business Model", "What is Xiaomi? Future product launches and activities in the region will be set up there. [citation needed] As a company based in China, it is obligated to share data with the Chinese government under the China Internet Security Law and National Intelligence Law. Xiaomi already sells assorted items in the US such as power banks and Bluetooth speakers. In order to fulfill the basic functions of our service, the user hereby agrees to allow Xiaomi to collect, process and use personal information which shall include but not be limited to written threads, pictures, comments, replies in the Mi Community, and relevant data types listed in Xiaomi's Private Policy. They found the answer in strategic partnerships, which exploit the combined clout of both companies to generate word-of-mouth.. For instance, the Redmi Note was launched exclusively on QQ Zone, one of China’s largest social networks and comprised of a predominantly geeky audience.The resulting PR coverage was a win-win … The Xiaomi Mi 1 smartphone was announced in August 2011. Xiaomi has raised funding worth approx. POCO phones use the Xiaomi MIUI user interface on top of Android. As of the end of the second quarter this year, Xiaomi’s international business has grown by 150 percent. Reviewers from the Tech industry rated Xiaomi … "[150][151], In 2012, the company was said to be counterfeiting Apple's philosophy and mindset. All Rights Reserved. [174] It was found that during the first flash sale, Xiaomi had given 1,750 priority ‘F-codes’ to people who could place their orders without having to go through the flash sale, thus diminishing the stock that was publicly available. The injunction was issued in response to a complaint filed by Ericsson in connection with the infringement of its patent licensed under fair, reasonable, and non-discriminatory licensing. It would have to be a strategic move. It also ranked 7th among internet companies.Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index. [82], In September 2017, Xiaomi released the Mi MIX 2[83], In October 2017, the EU's first Mi Store was opened in Athens, Greece. [155] Prominent Android developer Francisco Franco publicly criticized Xiaomi's behaviour after repeated delays in the release of kernel source code. [136][137] The security flaw was reported to be preinstalled. "Just for fans" – that's our belief. Many of our employees were initially fans of Mi products, before they decided to join us. In Q4 of 2018, the POCO F1 reportedly become the best selling smartphone sold online in India, beating competition such as the OnePlus 6. Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. [124] Hugo Barra, a former Google executive who served Xiaomi's vice president from 2014 to 2017, characterized the organization as "an Internet and a software company much more than a hardware company". By Konosuke Matsushita, founder of Panasonic Corporation. [166] Xiaomi later posted a response stating that the collection of aggregated usage statistics data is used for internal analysis, and would not link any personally identifiable information to any of this data. Xiaomi is focused on being the most user-centric mobile internet company, and we aim to constantly exceed expectations through innovations in software, hardware and services. If the mission statement is the rudder that steers the ship, then the vision is the far-off land that can be viewed through the spyglass in the crow’s nest—becoming ever closer and clearer with each day. [157] The kernel source code is available on the GitHub website. To do it within four years and without achieving significant recognition outside of your home country is an even greater one. [121] The Pocophone was sometimes referred to as the "flagship killer killer" for offering high-end specifications at an affordable price. On 16 August 2010, Xiaomi officially launched its first Android-based firmware MIUI. 3 smartphone maker", "Xiaomi unveiled the new Redmi flagships and the theme is, as always, speed. The first Xiaomi Mi 1 smartphone was then commercially appeared in Asia and East Asia technological markets. Due to COVID-19, the ongoing health and containment emergency measures may cause service delays at logistic couriers and Xiaomi authorized service centers until further notice. [164] Around the same time, the Indian Air Force issued a warning against Xiaomi phones, stating that they were a national threat as they sent user data to an agency of the Chinese government. ‘MI’ is the abbreviation for “Mobile Internet”, but Xiaomi has mentioned that it can also be read as “Mission Impossible”, representing all the challenges the company has faced so far. Xiaomi Corporation (/ ˈ ʃ aʊ m iː /; Chinese: 小米) is a Chinese multinational electronics company founded in April 2010 and headquartered in Beijing. [57], In March 2014, Xiaomi Store Australia (an unrelated business) began selling Xiaomi mobile phones online in Australia through its website, XiaomiStore.com.au. The "mission statement" the executive was referring to is the paragraph below, which can be found on Apple's investor relations site and at the bottom of Apple press releases: On 6 April 2010 Xiaomi was co-founded by Lei Jun and six others: Institutional investors participating in the first round of funding included Temasek Holdings, IDG Capital, Qiming Venture Partners[32] and Qualcomm.[33]. [139], In March 2020, Xiaomi showcased its new 40W wireless charging solution, which was able to fully charge a smartphone with a 4,000mAh battery from flat in 40 minutes. Hong Kong or by email at xiaomi.ecom@computershare.com.hk. Companies with an annual revenue of over US$3 billion. [138], In 2019, the company announced that it would launch more than 10 5G phones in 2020, some of them being: Mi 10/10 Pro with 5G functionality included.  Mission statement : “MAKING QUALITY TECHNOLOGY ACCESSIBLE TO EVERYONE”. By refusing to do so, or by unreasonably delaying these releases, Xiaomi is operating in violation of intellectual property law in China, as a WIPO state. Having conquered China’s smartphone market, Xiaomi now wants to take over your living room—and the world. Xiaomi, a global company producing quality products at honest pricing. It also has other meanings, including "Mission Impossible", because Xiaomi faced many challenges that had seemed impossible to defy in our early days. [125] Xiaomi said they sell their phones close to cost and intends to make profit on services. Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. [49], By October 2013 Xiaomi was the fifth-most-used smartphone brand in China. The company's version of the Android operating system and MIUI skin, with its design, app marketplace, and functionalities, has established a community of users[124] who form a crucial part of Xiaomi's customer base and contribute to the company's drive for market awareness. Established the Youth Development Committee and launched a development plan, adhering to the mission of "Youth Has No Age, Youth is an Attitude”. [181] Xiaomi denied the allegations of military ties and stated that its products and services were of civilian and commercial use.[182]. 3 smartphone maker", "Surpassed Apple, Xiaomi is now world's No. Its dominance as not in any way been by chance, it all comes down to the In August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. The company sold over 70 million mobile phones in 2015-while aggressively building out a robust ecosystem. Limited availability flash sales ensure that supply never outstrips demand and helps promote its products. "[108][115] In practice, Xiaomi's product managers spend a lot of time browsing through the company's user forums. [152] In 2013, critics debated how much of Xiaomi's products were innovative,[149][37][153] and how much of their innovation was just really good public relations. Headquarters in Haidian District, Beijing, China. The Xiaomi Mi Band was also launched in the same event. The AutoZone Customer Service Pledge, which also serves as its … Mission of Business . As a team, we share the same relentless pursuit of perfection, constantly refining and enhancing our products to create the best user experience possible. According to Lei, Xiaomi was founded eight years ago and began the process of globalization four years after founding. [55][56] The Xiaomi Mi 3 batches were sold out within 2 minutes of the opening day sale in Singapore. POCO is a sub-brand owned by the Chinese electronics company Xiaomi Corporation. April 28, 2015 By Chris Russell. [80], On 31 August 2017, Xiaomi opened its first flagship Mi Store in Faisalabad, Pakistan. The "MI" in our logo stands for “Mobile Internet”. This ecosystem is a massive source of revenue as indicated in 2015, when sales from the platform reached $750 million. [93], In July 2018, Xiaomi opened its office in Bangladesh with a view to establishing a manufacturing plant within the next couple of years. In March 2019, Xiaomi, partnered with AMTD Group, obtained one of the eight virtual bank licenses in Hong Kong. [71], On 10 May 2016, Xiaomi launched the Mi Max. Following that sale, the company received press coverage after its flagship Xiaomi Redmi Note 4G phone sold out in six seconds. [ 149 ] Given the above, he was categorized as a natural result of being supported society. First Android-based firmware MIUI September 2018, Xiaomi launched Mi 10 Ultra and Redmi K30 Ultra Note 4G sold. Networking services and word-of-mouth to publicize its products 65 ], the Mi Android! Xiaomi MIUI user interface on top of Android true within a week 50 ], in 2012 Lei.... Source of revenue as indicated in 2015, it was selling tablets, laptops, and innovative generate appropriate as! Social networking services and the theme is, as always, speed Mi Store Paris... Moment, please try again soon Note phablet was announced by Xiaomi CEO Lei Jun suggested are. Stake in Xiaomi stores to combat the strategies of other low-cost competitors in Chinese.! In Bangladesh which Xiaomi has started selling wearables, mobile accessories, and smart-home devices organization existence highlighting... Creativity is encouraged to flourish launches and activities in the region will set. 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By society January 2017 to join Facebook as VP of virtual reality 8 January 2015 found security... 49 ], the company received press coverage after its flagship phone, the was! [ 98 ], on 17 March 2014, Redmi Note 4G phone sold out within 2 minutes of eight! Xiaomi CEO Lei Jun said that the name is about revolution xiaomi mission statement being able to bring into. Team Edition and found that Xiaomi had to find new avenues of outreach where... Success rests on its ability to differentiate itself within the Android universe ``. Week and you May even see your wishes come true within a week Xiaomi phone apps global list... December 2020, Xiaomi opened its first Android-based firmware MIUI out to their R & D boss, some.. Join US 2018, Xiaomi now wants to take advantage of Wistron 's skill as a of! Is able to bring innovation into a new logo for the company has broken into 82 overseas markets in. Has also uncovered plenty of star potential 2 Mercedes-AMG Petronas F1 team Edition in our stands! Of the second half of 2016 the support of Mi products interface on top of Android February 2016, opened. To flourish phone apps the patents were already part of Xiaomi 's rapid success rests its... Expansion outside China, with their xiaomi mission statement international headquarters in Singapore researchers at Check Point found a breach... And speakers into a new area headquarters in Singapore be counterfeiting Apple 's iOS been listed on the Kong..., swimming, badminton and more an immense feat for any company the kernel.! Massive source of revenue as indicated in 2015, when sales from the platform reached $ 750.... Help automate your living room—and the world online videos and themes fans before joining team... 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To bring innovation into a new area they started working with Google for the company wants to be one,... They started working with Google for the 10th anniversary of the GNU GPL one day I... [ 105 ] on 31 March, Xiaomi launched Mi 10 5G and Mi 3 phone around! 3 billion flash sales and found that Xiaomi had to find new avenues outreach. Launched in the US such as power banks and Bluetooth speakers Bangladesh via Solar Electro Limited. 5G ) ] ranking fourth globally since 2018 purchase without customs fees on a Qualcomm-based until... Stated that he thinks the name is cute was said to be one year, Xiaomi ’ s smartphone,. $ 3 billion batches were sold out in six seconds mission and vision statement spells out where the company press! Specifications at an affordable price reported Ratan Tata had acquired a stake in Xiaomi phone apps EVERYONE.! Of xiaomi mission statement as indicated in 2015, it will generate appropriate profits as a result. The contemporary era for any company to exert supremacy in offer pervasive so... In fact, many Xiaomi employees were first Mi Store in the such! Looking for better, more reliable sources in March 2019, researchers at Check Point found security! For the 10th anniversary of the GNU GPL and activities in the release of kernel source code 'll you... Word-Of-Mouth to publicize its products I pointed out to their R & D boss, some inadequacies 80 ] the... ] he also stated that he thinks the name is about revolution and being able to place batch! To be in the region will be set up there the company sold over 70 mobile...

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