The SEO community offered candid feedback on how they felt about Mueller’s advice. It makes much more sense to spend a bit more time on making something that works across the whole of the web. Question: I wonder whether URL structure of canonical tag and hreflang tag should be the same. Google's John Mueller said on Reddit "no" WhoisGuard, the NameCheap domain privacy setting, does not impact your SEO or rankings on Google. Question: Why not offer API access to links data in Search Console? I.e, Google.co.za operates differently than Google.co.uk etc. Below, I’ve reworded and made the question much simpler and easier to understand. In contrast, big sites point a canonical tag to the first page in a series of pages. It’s very easy to break crawling with those settings, and extremely hard to figure out if you don’t remember that you have something set up there. Answer: For the most part, we try not to have separate algorithms per country or language. Question: Sadly, we have a UserAgent dependant vary header implementation of the mobile version because some of the content can’t run on mobile (Flash content, yep… sad). At any rate, I really love what some products are doing with the existing API data, from the Google Sheets script to archive data to fancy tools like Botify & Screaming Frog. Answer: I don’t think we have explicit thresholds or anything for individual niches, that wouldn’t really scale to the whole web. Question: Any timeline on when we’ll get the search console API with 15 months of backfill data? Past that, Googlebot tends not to use cookies, and purely from a usability point of view, not providing deterministic content to users will probably turn them away more than anything else. Question: SEOs tend to believe that anything not loaded within 5 seconds for JS websites will not be seen. Will it affect the other site also? More information coming soon. Answer: The city/service pages sound like doorway pages, which would be against our guidelines, so finding a way to clean that up would probably be worthwhile. Also, often having a single really strong site can be more worthwhile than having many “watered down” sites that show the same / similar content. As soon as you start doing things like that, you have a lot of conditional code running on your server, you can’t easily move to a CDN, and if the next team does a redesign of your site, chances are they’ll have no idea what that code was meant to do and either break it, or just remove it. Question: Is it possible to track app indexing at all for iOS? A discussion on Reddit asked members if they blindly followed the advice given by Google Webmaster Trends Analyst John Mueller. Sometimes when you don’t see that spammy content anymore, they might just have fixed the hack, but Google still takes a bit of time to update all of the indexed pages. Mueller düzenlediği canlı yayınlarda web spam, indeksleme, çok dilli siteler, Google … Question: While not a direct ranking factor, would you expect that over a period of time if more people are clicking on a certain result more than others that it would rank higher over time? Copyright © 2021 by Bill Hartzer and Hartzer Consulting, LLC. Answer: Once we see a noindex, we’ll take that into account regardless of where we spot it. We do use SD to understand a page better, it helps us to rank it better where it’s relevant, but you’re not going to jump to #1 just because you have SD on a page. I don’t know where we’d ultimately stop, I think someone once set up test pages for that (it’s hard to really measure with artificial setups like that though). I’d primarily focus on the SD that brings visible effects (that’s where you have a cleaner relationship between your work & the outcome), and for the rest, try to be reasonable. We index desktop-only content anyway, I wouldn’t want it to come across as us not indexing that anymore. Are the smaller markets like Google.co.za a bit delayed? John Mueller has recently shared some SEO tips on how to handle the recovery process after a hacker attack on the website. It’s not that array of 10 URLs that it used to be… I don’t make these calls, but I’d be surprised if we set up APIs (paid or not) to do that again. Answer: That’s correct, we don’t differentiate between valid certificates for websearch. Answer: Proper prerendering isn’t trivial, but I’ve heard of cases where it does significantly speed up the first load of a site, so I wouldn’t exclude it as an option off-hand. It didn’t. Welcome to Tech SEO, A SubReddit that is dedicated to the tech nerd side of SEO. If I set them differently, which will win, the more specific one (folder) or the one that’s likely to be controlled more centrally in an org (domain). John Mueller started a poll on Twitter. That’s still a very early-stage bet too, but you have a bit more control over how everything fits together, and can often make it work across the different voice platforms. However, when we can tell that they belong together (you see that with looking up the other cache URL), then we can often still show it appropriately in normal searches. In the end, if you don’t want a page seen as a part of your website, well, we won’t see it as a part of your website :). How External Links Affect Google Rankings: Tips by John Mueller. Ranking is worthless if you’re not visible to users who are relevant to your business & who will convert when they visit. If significant parts are missing, well, those will be missing in the index too … (and probably frustrate your users too, it’s not just Googlebot wanting a mobile version). I realize that can be a hassle, but it’s the same with any kind of business, cleaning up a bad name/reputation can be a lot of work, and it’s hard to say ahead of time if it’ll be worth it in the end. If you’re seeing them being more of an issue in normal search results, I’m happy to pass them on to the team too, if you want to send a bunch my way. Question: Is there any situation where Googlebot would ignore a nofollow tag and choose to trust the links Question: Paywall and registrationwall/loginwalls show certain content to Google and other content to humans. On his official Twitter account and other social media, John Mueller, a Google analyst, answers questions of SEO specialists about how to create quality content and what factors influence the ranking of pages in search results. I realize this can make things harder, but so far most of the use-cases haven’t been extremely compelling (happy to bring up anything awesome & critical that breaks with this setup, if you want to send it my way), and being a US-based company, there are also sometimes things like legal issues/policies involved …. Question: If a brand builds communities, is there a way to submit these new roads other than waiting for Google earth to map them and then maps to inherit those new locations? Also, I’d like to have (as a proxy for all the requests we see) a TON of things, so we have to prioritize our time somehow :-). Question: Regarding disavow files: Do you need to verify all versions of your site (http, https, httpswww, httpwww) in Google Search Console and upload the disavow file to all versions of the site? Answer: I’ll let you in on a secret: the health of the web-ecosystem is something that pretty much everyone on the search side thinks about, and when we (those who talk more with publishers) have stories to tell about how the ecosystem is doing, they listen up. Essentially all pages are describing tour to same point of interest. If we can render your #! … That can include things like rich results (aka rich snippets aka rich cards), which sometimes don’t get launched everywhere when we start, and sometimes certain kinds of one-boxes that rely on local content & local polices to be aligned before launch. Fresher doesn’t mean better. When Googlebot comes back, does it continue at that 5th redirect or does it start over? Question: If I check the cache of one domain, I see the cache from different language version. What is happening, as an example, is a page is getting indexed in the East coast data center and the west coast data center is showing it not in the index. Answer: Regarding robots.txt vs noindex or canonical: the problem with robots.txt for that is that we don’t know what the page actually shows, so we wouldn’t know to either remove it from search (noindex), or to fold it together with another one (canonical). Answer: Canonicals are fine, but what would generally happen is that we just index the canonical version. Answer: Last I checked, the more specific one wins. For us, this implicitly closes the head, and brings all of the meta-tags into the body of the page. I have a product URL that ranks for a core term to my business, and I transferred it to a different page via a redirect. Answer: I don’t have a date for the deprecation of AJAX crawling, but I’d expect it’s not far away — we’ve done 2 (3?) Question: Do you think pages with 1 year old content are loosing ranking beacuse Google wants to show fresh content every time? Question: I own 100 domain names other than my main domain name where my main website is. This exchange occurred in a Reddit thread on the r/SEO subreddit. Answer: FWIW I’m almost certain that none of our algorithms count the words on a page — there’s certainly no “min 300 words” algorithm or anything like that. If you have paid links, I’d just annotate them clearly on the page, so that users know too. So, here are the additional questions and answers. Question: How is keyword cannibalization seen by Google? Answer: I’m not aware of the nofollow/index vs nofollow/noindex causing problems for sites, so my take is that this is more of an academic difference rather than a practical one :). If you don’t specify one, we’ll guess based on the other items specified, which can be fine too. I know it should be en-gb, but being this country code isn’t used, or rather is reserved in ISO 3166-1 alpha-2 is Google correcting this on their end and that’s why we don’t see errors? Those changes typically showed up within 24 hours, now its taking closer to a week and sometimes up to two weeks for pages to get indexed. That means that he responds to questions on Twitter that SEOs and others have. Looking forward to it! A new article on Search Engine Journal reports that Google's John Mueller recently used Reddit to offer some advice on cleaning up hacker-injected web pages. If there’s a lot of bad history associated with that, you either have to live with it, clean it up as much as possible, or move to a different domain. Answer: The cleaner you can make your signals, the more likely we’ll use them. Question: A/B Testing. I’m not sure what you’re thinking of, but for example, we use the knowledge graph (which comes from various places, including Wikipedia) to try to understand entities on a page. I assume these kinds of things will improve over time, but at the same time, we have learned that blindly trusting markup on a page is usually A Bad Idea. Is this a bug? Usually this just means you have to have a mix of personalized & generic content on your homepage / category pages. Question: When are you going to bring the extended data set to the existing API version? Answer: We’ve talked in the past about adding some kind of “quality score” there, but ultimately that would almost need to be an artificial score … the better measure is relevance (a site can be high quality but still not relevant to some queries), and that’s visible on a per-query basis in Search Analytics in the form of ranking position :). It might also be that switching on AMP is very low-effort and gives you enough gains to make it worthwhile (eg, some CMSs make this really easy nowadays), so you could defer the longer-term plans to later on without investing too much into an intermediate step. Google Calendar Link: https://calendar.google.com/event?action=TEMPLATE&tmeid=NzRpOHRjNzE5bm1pOGkwdnYzMnI2NzFrMGQgamVmZmxvdWVsbGFAbQ&tmsrc=jefflouella%40gmail.com. It could be a language/country-picker, it could be an automatically-redirecting homepage, it could be your preferred “international” version, whatever you want :). It doesn’t scale if we have to do that. Paywall structured data markup doesn’t need to be visible to users, but it does need to be visible to web crawlers, says Google’s John Mueller. Google’s John Mueller recently advised against blindly following what big sites do when it comes to SEO. https://moz.com/learn/seo/domain-authority. It is now 3-5pm. Will they ever be on the same level as the larger ones? Starting with SEO and hoping it results in a business strategy is not going to work. Question: At what point does the use of machine learning make it impossible/difficult to isolate complex issues, provide concrete feedback, know what the individual factors are in the algorithm, etc. Question: I ran a test wherein, I added some structured data to reference a translated word with multiple spelling as a canonical entity using sameAs, to see if Google might use it return the same result for the various spellings. I don’t know if you’d get reasonable traffic from image search to pages like that, but if you think so, it might make more sense to have separate SVGs that you embed instead of inlining them. Fetch and Render then submit to index is just a smart process to go through to make sure the site is behaving as expected for the bot, to not do so seems ‘abnormal’ to me. Today, though, he was kind enough to do an AMA (Ask Me Anything) on Reddit. Question: es Google care if we use 307 vs 301 redirects for http > https? Or does it have another reason? Personally, I don’t think people clicking on a site is always the best quality signal — stepping back from search, people do really weird things sometimes, and sometimes a lot of people do the same weird thing, but that doesn’t mean that it’s the best thing to do. Answer: We need to write up some A/B testing guidelines, this came up a lot recently :). Personalization is fine, sometimes it can make a lot of sense, but make sure there’s enough non-personalized content on the page so that Googlebot has something to use to understand the relevance of the page for queries that could be routed there. If it’s just a matter of multiple languages, we can often guess the language of the query and the better-fitting pages within your site. I don’t think there’s anything the majority of sites need to do to work around that. Answer: I have no idea what that would do, I bet Gary was just curious to hear the test results instead of having to test it himself :-). Browser show a HSTS move from HTTP to HTTPS as a 307, so that’s what you might be seeing. Question: If a large website offers products under several white-label agreements, and spins off unbranded “clones” on custom domain names with all appropriate canonical tags to the original source on all product pages is there a point where Google would ignore the canonical tags and/or consider these part of a spam network? We’ll still see everything (assuming responsive site), so that should just continue to work. Then, I’ve provided John’s answer. Question: We are seeing evidence of data centers not consistently reporting sites in the index. The detail pages are often accessible from anywhere anyway, so that’s less of a problem. Dixon Jones. There’s not much we can do about that, it’s something you have to work out on your end. Google’s John Mueller, Webmaster Trends Analyst and Developer Advocate, is responsible for connecting the internal search engineering teams with the real world outside of Google. Save your questions until then. Put atleast 500+ words on the home-page and about 700+ words on the subpages.” In my opinion that’s very one-sided. Answer: yeah, if people can’t add reviews, that’s not in line with our guidelines. All links to that robotted page just get stuck. All other trademarks cited herein are the property of their respective owners. Answer: Go for it. Answer: In which ways would this make your site better? John Mueller’in her hafta Google+ hesabı üzerinden paylaştığı Hangouts canlı yayın linki sayesinde Mueller’e sorusu olan ve/veya aklına bir şeyler takılan site yöneticileri Mueller’e soru sorabiliyor. If you use hreflang, I’d double-check the rendered source with the Rich Results testing tool (it’s the only one that currently shows the rendered source), and check that there are no iframe’s or div’s above the hreflang annotations. Past that, I don’t know if it’s really that useful in the bigger picture given how much personalization is happening, and how many different search features are shown nowadays. In particular, this question referred to canonical tags for pagination. https://calendar.google.com/event?action=TEMPLATE&tmeid=MDk0MWtxNTFybDM1M2plNHVoMjBjaGppYmogamVmZmxvdWVsbGFAbQ&tmsrc=jefflouella%40gmail.com. Answer: Personalization & redirects are fine, but you need to make sure that Googlebot has enough generic content to rank the pages regardless. Making separate pages for each Q&A seems like you’d be generating a lot of lower-quality pages rather than improving the quality of your site overall. No need to keyword-stuff, but mentioning what it is you want to be found for ONCE on a site can make a big difference :). Question: It was reported that having a noindex, follow for a page will eventually get treated as a noindex, nofollow. A good way to get a feel for that is to set up a site, and to crawl it with one of the crawlers out there (Screaming Frog, Xenu, etc.). Is this considered spammy or not…? Question: Person’s client for legal reasons needs to keep website out of the SERP in a specific country. Question: Can SEO suffer if Google Fetch and Render doesn’t interpret my CSS properly Work out where the URLs are coming from, and how you can improve what’s found. Getting hacked is no fun, to put it mildly :-/. Question: How does Google intend to encourage healthy content production on the web given the disruption to the attribution funding model which has powered content creation since, well, the beginning of the printed word? New comments cannot be posted and votes cannot be cast. This topic was discussed in a Reddit thread where a person asked whether the webmasters should listen to Google’s advice or follow the footsteps of big businesses. Answer: When I browse the web with a plugin to highlight nofollow links, it’s pretty weird … I don’t know if that would really help users, or just confuse them more. Answer: Yeah, lots of people run fake Googlebots, and hosters / CDNs sometimes end up blocking them. Firebase has a way of getting direct support through their site, so I’d give that a shot! Question: If some site gets the links manual action and it has hreflang atrribute to other site. If you’re just tweaking things on mobile, that probably doesn’t matter. Question: Sites seem to be re-created every thirty days or so in my client’s industry. 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